一个好网站的五个要素

原创 admin  2023-03-21 08:25  阅读 10 次

正如每一个人都有自己的名字一样,网站建设已成为每一个企业不可或缺的一部份。网站在企业中扮演着愈来愈重要的角色。不管是利用网站作为平台销售产品或者宣扬企业的品牌形象,企业都需要一个像样的网站为自己加分。一个好的网站会增加用户对企业的信任,是用户了解企业最直接、最初始的方式。

虽然网站很重要,但要做好一个网站其实不容易。只有前期精心策划,准肯定位,舒适的设计布局,贴心的用户体验,有效的保护推行,公道的运营,才能做好一个具有市场竞争力的网站。

以欢欢网为例,论述了一个好网站需要的五个要素:

1、 选择一个合适企业、好听、易记的域名

一个企业的域名,就像每一个家庭的门牌号一样,既容易记住,又好听。它可使用数字、拼音、英语和缩写。一个好的域名应当简洁,以免因字符太长而酿成的记忆困难。想象一下,用户想要浏览你的网站,但他们记不住域名,致使重复输入和准确访问。在这类情况下,用户会感到厌烦,转而选择易于被同行企业听到和记住的域名来解决他们的需求。这样一来,得不偿失。另外,域名还应斟酌网络和国际用户的国际性。

域名是唯一的。一旦域名注册成功,其他任何组织都不能注册相同的域名。域名是企业重要的网络商标,在网络营销中起着企业标识的作用。在命名域名时,应斟酌将域名与企业名称和标识统一起来。

一个好的域名关系到未来企业网络品牌形象成功建立的大局,也是后期网站权重和网站品牌的关键因素之一。因此,在选择域名之前,我们应当三思而后行。

2、 分析网站的行业特点和建设需求

在建设网站时,首先要斟酌企业的行业特点。我们可以在互联网上随便搜索制造业和化装品行业,并点击每一个企业网站。你会发现同一行业的网站或多或少有共同的地方。其中一些具有类似的设计风格;有些在布局和布局上类似;有些柱子有类似的结构。这些共同点意味着同一行业的共同点,也是用户所熟习的。因此,企业在建设网站时需要鉴戒一些共同点。

当企业建立一个网站时,他们将具有企业最基本的需求。一些企业将网站视为网络品牌的形象,重视品牌塑造和页面设计感;一些企业利用网站销售产品。他们在网站设计中不强调强烈的设计感和创造力,而是重视产品的展现和销售;一些企业网站强调与用户的互动,并使用flash游戏、360度全景、3D等效果来提高网站的兴趣。简而言之,每一个网站都有自己的行业特点和企业本身的需求。如果你想建立一个合适企业本身的网站,你需要在网站建立之前明确网站建设的主题方向。不要做大做全,不要盲目跟风,根据自己的实力做出相应的判断,为企业网站设置好位置。

3、 网站计划和实行

在分析市场和明确网站定位后,我们进入了网站的计划和实行阶段。网站计划包括初期了解客户需求、肯定网站类型、计划网站结构、编写网站功能需求分析报告、网站平台软硬件配置方案;中期网站风格定位、网站页面设计(与网页设计师沟通)、网站内容编辑与整理、网站功能模块开发(与技术开发人员沟通)、网站预发布测试;售后服务、技术支持、网站推行等。

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中英文翻译

Five elements of a good website

Building a website has become an indispensable part of every enterprise, just as everyone has his own name. The website is playing a more and more important role for an enterprise. No matter using the website as a platform to sell products or publicize the brand image of the enterprise, enterprises need a decent website to add points for themselves. A good website will increase users' trust in the enterprise and is the most direct and initial way for users to understand the enterprise.

Although the website is important, it is not easy to do a good job of a website. Only through careful planning in the early stage, accurate positioning, comfortable design and layout, intimate user experience, effective maintenance and promotion, and reasonable operation can we do a good job of a website with market competitiveness.

Taking the love Jianghu network website as an example, this paper expounds the five elements that a good website needs:

1、 Choose a domain name that is suitable for enterprises, pleasant to hear and easy to remember

The domain name of an enterprise, just like the house number of each family, is both easy to remember and pleasant to listen to. It can use the lines of numbers, Pinyin, English and abbreviations. A good domain name should be concise to avoid the difficulty of memory caused by too long characters. Imagine that users want to browse your website, but they can't remember the domain name firmly, resulting in repeated input and accurate access. In that case, users will be bored and turn to choose the domain name that is pleasant to listen to and remember by peer enterprises to solve their needs. In that way, the gain is not worth the loss. In addition, domain names should also take into account the internationality of the network and international users.

Domain names are unique. Once a domain name is registered successfully, no other organization can register the same domain name. Domain name is an important network trademark of an enterprise and plays the role of enterprise logo in network marketing. When naming a domain name, it should be considered that the domain name is unified with the name and logo of the enterprise.

A good domain name is related to the overall situation of the successful establishment of enterprise network brand image in the future, and it is also one of the key factors of website weight and website brand in the later stage. Therefore, we should think twice before choosing a domain name.

2、 Analyze the industry characteristics and construction needs of the website

When building a website, we should first consider the industry characteristics of the enterprise. We can search the manufacturing industry and cosmetics industry on the Internet at will, and click on each enterprise website. You will find that the websites of the same industry have more or less in common. Some of them have similar design styles; Some are similar in layout and layout; Some columns have similar structures. These common points symbolize the commonness of the same industry and are also familiar to users. Therefore, some common points need to be used for reference when enterprises build websites.

When enterprises build a website, they will have the most fundamental needs of enterprises. Some enterprises regard the website as the image of network brand, so they pay attention to the shaping of brand and the sense of page design; Some enterprises use websites to sell their products. They do not emphasize the strong sense of design and creativity in website design, but focus on the display and sales of products; Some enterprise websites highlight the interaction with users, and use flash games, 360 degree panorama, 3D and other effects to enhance the interest of the website. In short, each website has its own industry characteristics and the needs of the enterprise itself. If you want to build a website suitable for the enterprise itself, you need to clarify the theme direction of website construction before the establishment of the website. Don't be big and comprehensive, don't follow blindly, and make corresponding judgments according to your own strength, Set a good location for the enterprise website.

3、 Website planning and Implementation

After analyzing the market and clarifying the positioning of the website, we enter the planning and implementation stage of the website. Website planning includes early understanding of customer needs, confirmation of website types, planning of website structure, writing of website function demand analysis report, configuration scheme of website platform hardware and software; Mid term website style positioning, website page design (communication with web designers), website content editing and sorting, website function module development (communication with technical developers), website pre release test; After sales service, technical support, website promotion, etc.

For the specific implementation of the website, please pay attention to the following points:

1. Define the objectives of the station:

Enterprise website is an important way to show enterprise image, introduce enterprise products and services and reflect enterprise development strategy. Therefore, we must clarify the objectives and user needs of website construction, so as to formulate a practical and feasible website construction plan. We should make a comprehensive analysis from the needs of consumers, the situation of the market and the situation of enterprises themselves, and carry out goal planning from the perspective of "consumers".

2. In depth understanding of user needs:

What is the purpose of building a website? For whom? What kind of products and services can enterprises provide? What are the characteristics of the target consumers and users of the website? Enterprises must clearly understand the basic situation of website users, such as education level, income level, the scope and depth of information needed, so as to achieve a targeted goal.

3. The theme of the design scheme is clear:

The design scheme of the website should have a clear color positioning and style. In addition, the theme must be clear. The design of the website should focus on the same core theme. Many design elements serve the theme, so that users will be attracted by a core theme at the first sight of the website. For example, some websites only provide simple text information, while others use multimedia expression methods to provide gorgeous images, flashing lights, complex page layout, and even play sound and video clips. Pay attention to avoid the design scheme that allows the user to see the end from the beginning and is not clear about the key points expressed.

4. Clear column channel:

The column channel of the website should be designed on the principle of clear structure, clear guidance and easy use. If people can't understand or move forward or backward freely on the website, users can't accurately understand the enterprise and services. We should focus on the visitors' access habits and interested column contents. We can use some eye-catching titles or words to highlight products and services, and use hypertext links or picture links in the navigation design. You can click on the column channel you want to go, which is fast and convenient.

5. Unification of website content and form:

The content of the website is rich and diverse. In terms of form, it must also conform to the content itself. Point, line and surface are the most basic elements in visual language. They exist together in a complete design scheme. Point, line and surface are interspersed, set off and complement each other to form the best page effect. For example, the application of symmetry principle in page design may make the page appear rigid, but if you add some artistically modified words, patterns and animation to express the content, it will often achieve better results.

6. Guaranteed user access speed:

A good website should pay attention to the user's access speed. It should not blindly pursue personality and sense of design, but use large pictures or animation to decorate it. If you encounter users with slow internet speed, it will be difficult to share such pages. Users are also unwilling to wait. If they load it for too long, they must have no patience to wait.

7. Enhance the interactivity of the website:

The website is for users to use. If users are only allowed to be the audience, they may not be impressed after reading it. It often turns the first visit of users into the last visit. Therefore, when building the website, we should enhance the interactivity and give more consideration to the personal participation of users, which can bring more interest to visitors.

4、 The dynamic content of the website must be updated in time

Many websites have beautiful pages in the design stage. In addition to the application of text, pictures and other elements, more full and substantial effects are reflected by the content of the enterprise itself. However, once the website is officially launched, the effect will be greatly reduced, because many data are not perfect, or the data entry personnel of the enterprise do not have the expertise of the company that built the website, The text and picture arrangement effect of the data is far from the design scheme at that time. These problems need to be solved by the enterprise with all efforts. After the website is launched, it is necessary to update the dynamic content regularly and continuously, so that users can timely understand the latest development trends of the enterprise and relevant products and services. At the same time, timely updating the dynamic content of the website will also help the enterprise establish a better image in the hearts of users.

5、 Promotion after the official launch of the website

Website promotion can enhance the popularity of the enterprise brand, increase the traffic and users of the website, let more people know the enterprise's website, improve the conversion rate, and finally bring orders. Therefore, it is not enough for a good website to finish. We must be good at using network tools and resources to promote the website.

Common website promotion tools and resources include: search engine, classified directory, e-mail, website links, online yellow pages and classified advertising, e-books, free software, online advertising media, traditional promotion channels, etc. Enterprises should choose appropriate promotion tools, use reasonable promotion means, and formulate effective promotion methods to achieve the purpose of promoting the website.

来源:https://www.huanp.com/wangzhan/137999.html
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